We are going to be breaking codes and conventions as well as conforming to them. Our music video is a concept style with elements of performance in the genre of singer songwriter. Most singer songwriters/ indie performance have mainly performative shots in because they like to exaggerate the fact that they are skilful in an instrument, however, although we are not ignoring this completely we are putting a message across more importantly than the performative aspect. This is because we feel it will relate more to our TA and our TA analysis supports this:
We are also using children in our music video which will be breaking conventions becuase usually they wouldn't be involved in the promotional videos becuase it wouldn't appeal to a teenage/young adult target audience becuase they don't want to see children as it makes it less sophisticated, which is what they would look for. However becuase we are targeting our music video at adults, we know that having children involved will support the message we are sending across becuase parents will be able to relate to it.
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