On the other hand, we are mocking the heavily-serious concept based music video which seeks to blame all the world's problems on a single issue - although technology does indeed have a huge effect on kids today, it does not turn them all into drooling, mindless zombies.
Satirical videos have become more popular in modern times, and the idea of satire as a whole is almost fashionable, especially among teenagers and young adults (you may have noticed an alarming increase in satirical t shirts)
An example of an already existing satirical music piece is Lily Allen's Hard Out There, which mocks the overly voyeuristic representations of women in the media
The video shows her performing with scantily-clad dancers "twerking" and at one stage she eats a banana suggestively, which is a spoof of the way women are treated in music promos.
It begins with her lying on an operating table having liposuction to get herself back in shape for a pop career after she had a temporary retirement from the chart world, during which she launched a fashion business and became a mother.
An actor playing her agent asks: " How did someone let themselves get like this, huh?"
To which she replies: "Erm, I had two babies." This shows the high, often impossible standards women are held to, expected to have perfect bodies and unrealistic proportions.
The lyrics feature the lines "forget your b***s and grow a pair of t**s, it's hard, it's hard, it's hard out here for a b***h", which could be a spoof reference to Three 6 Mafia rap track Hard Out Here For A Pimp.
"Music videos thus turn out to be anything but
shallow post-modern strings without connection
or center, but on the contrary consist of an intricate
pattern of representational and nonrepresentational signs"
- Heidi Peeters
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