Target Audience Update by Lucy Barker

We have so far been successful at aiming our video at 16-18 and adults/parents who feel they can relate to the issue of technology, however we have recently discovered that our video is also standing out to younger audiences, even under 16. This is great because the wider the audience the better, because it means our star Grace stands out to even more people. The humour that we have ended up using in the video has helped us achieve this because it is entertaining and the message is still obvious.