The effects debate looks at the effects of media on its consumers in a negative way. For example violent video games are said to 'turn' kids to violence and in a way affect their personalities. However we are not portraying this in our music video, instead we are mocking the effects debate because we, and our star Grace believe that the idea that media is the only problem is ridiculous. The media is blaming the media, when other aspects are always involved.
The humour used in the video tackles this. Although we are saying that younger generations are getting too involved in technology and needing to be part of a 'common Ground' (Our title can suggest that everyone just wants to be the same as each other, finding therefore finding 'Common Ground' becomes difficult for our star) we are also saying that it isn't just media, by using shots such as the dog walking scene were one of our stars rival, the dog walker, isn't involved in any technology at all but is very grumpy and clearly thinks she is better than everyone else, but technology hasn't made her like that, although it does play a tiny part because she is involved in the gold party at the end of the video.
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