Creating a Star Image by Lucy Barker

Tatiana's Star Image

After researching Tatiana and finding out she doesn’t have a very strong star image it has become our mission to create one that will be widely recognized and can link all the promotion packages we will be creating.

In order to make it appeal to our TA we need to use an actress that is of similar age so that they can relate to her, and the part of our audience that is a little bit older will understand because they may have been through a stage when they assumed materialism was important, or they may have children so would be aware of the problems that occur.

As I have researched similar artists I have realized that the indie and singer/songwriter artists tend to emphasize their talent rather than there looks, although they do tend to make an effort to present themselves well. See images below for examples. 

In this photo Lauren isn't as glammed up as the average pop star and her hair is natural and her costume is something a 17 year old girl would wear on an everyday basis. This is something I hope to do with my artist, and then the look would become staple in all of the promotion packaging. 

This will create an Ideological power - the audience will be influenced by Tatiana because the music video will show that you can still be happy without being obsessed with what you look like things you don't need.