Similar Product Research 3 - Arctic Monkeys – Why’d You Only Call Me When You’re High? by Maddy Ryder

Arctic Monkeys – Why’d You Only Call Me When You’re High?

                                     
This music video is a narrative based video of the Indie genre, focusing on telling a story that many of the audience members will be able to relate to. The video tackles real life issues, from drinking, to romantic troubles, and even the use of drugs (both in the video, featuring hallucinations, and the title).

The main feeling behind this music video is a depressed and annoyed one, with the singer Alex Turner drinking away his sorrows at the beginning and then the lyrics expressing irritation. The story is easy to follow as the song lyrics talk about him calling a girl at 3:00am and her not replying. Although the use of hallucinations means that this video is more surreal than most, the mise en scene is believable.

Close ups of the artists face, focusing especially on his eyes, are used to highlight the fact that he is drunk, and possibly on drugs, and also to show his emotion - the increasing panic and loss of reality as his hallucinations increase.

We also see shots of him walking down the street, making his situation clear; we can see that he is alone, very late at night (or very early in the morning), giving a sense of being an outsider/isolation.