Friday, 4 October 2013

Similar Product Research 1 - Lenka - Heart Skips a Beat by Maddy Ryder



Lenka - Heart Skips a Beat






This music video by singer/songwriter Lenka is a key example of how mise en scene can collaborate with the subject of the song. The imagery used consists of several medical based costumes (a mock game of 'Operation' followed by a series of back-up dancers dressed as stethoscopes), which gives us a literal interpretation of the lyrics, also used as a title for the song, "My Heart Skips a Beat".



The video follows the two widely used codes of close-ups of the singers face and long shots of the back-up dancers' allowing the audience to focus both the artist and the more surreal imagery used.



Typical of its genre, the music video follows the convention of being both narrative and performative, showing the artist singing along with her performance in the video.



The colours used in this music video are also significant; the producers have followed the code of matching colour to the subject, using mainly blue and white, both of which are commonly associated with hospitals/medicine, again tying in with the title and lyrics "My Heart Skips a Beat".



I find this video interesting because of the way mise en scene is used to establish a connection between the visuals and the lyrics, which is a connection I would like to use in my own music video, although I plan on creating more realistic, believable imagery to fit the honest, down-to-earth tone of the song I have chosen to use.

1 comment:

  1. You need to put in screen grabs to show what you mean by the colour etc

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