TA feedback from research 1 by Lucy Barker

Target Audience Research from TA research 1 

We used polldaddy to create a survey to send out to our TA using social media to find out more about how they access music videos, what they look for e.t.c. 

We found out most people watch music videos on their computers which is interesting, it's not what I was expecting because I thought people were exposed to them by watching music channels on TV through own experience. 

Most of our TA find out about music videos through the internet and also word of mouth which can be spread using social networks. I didn't think about magazines being an option but I'm not surprised because many people of our TA's age read magazines, and even some lifestyle magazines have a section were they recommend music and music videos. 

We wanted to find out why they watched music videos and we got mixed answers back. Most said they watch it for humour or because they want to see the artist preform and see what the lyrics are all about. This is good because this is what we have planned to do so it should appeal to them. 

Again, in this question we can see that humour is important as well as the music video becoming a visual aid to the lyrics. Interestingly nobody said anything about seeing the artist, which in a way, is the purpose of a music video, to promote the artist. 

The video that our TA describe that they dislike is the kind of video a pop artist might produce. We are keeping our music video much simpler than that, it won't be 'flashy' and the lyrics will relate to the imagery and video. 

Nobody said they wouldn't watch a concept based video, which is good because it means they are not put off by the idea.

Next time we carry out target audience research we will try and get more people to fill it out.